A virtual tour is an excellent tool for your business. We’ve explored before how it can benefit everything from your Search Engine Optimization to recruiting new employees, but just getting a virtual tour isn’t as straightforward as it sounds. There’s some definite steps you want to take to make sure you’re getting the most out of your virtual tour. Here are some specific keys that will help your virtual tour stand out from the rest.
Know your goals - As we’ve said, there are a wide array of benefits you can get out of using a virtual tour. But it’s important to know which of those benefits you’re specifically looking to achieve when it comes to your virtual tour. If you’re wanting to use your virtual tour as a recruiting tool for possible employees, that may have a different effect on how you prepare for your tour than if you’re hoping to use it as a way of attracting clients. You can certainly achieve multiple goals with a virtual tour, and knowing what those goals are will help you more effectively develop a strategy to achieve them. For more information on how to prepare for a virtual tour, check out this article from our archives.
Connect your tour to specific action steps
Once you have your tour completed and you know what your goals are, you can make sure your tour is connected to specific action steps. “Action points” can be added throughout your tour, meaning that a potential client can click on the action point and be taken to a related web page. For example, if your tour is of a real estate listing, your action points can connect to information about features of the home or neighborhood, as well as a link to schedule a viewing. If your tour is of a restaurant, clicking on a table can take a visitor to a page for making a reservation. These action points create an opportunity to direct a viewer to a specific next step to have maximum impact.
Use your tour
Finally, use your tour! This might seem obvious, but it’s important that you find ways to use your tour. Once you have the images and the tour has been provided to you, look for a variety of ways to use and promote your tour. Post it on your website. Promote it on social media. You can run “Virtual scavenger hunts” with small prizes for potential customers who go through your tour trying to find easter egg objects hidden inside, or answer trivia questions based on the tour. Your tour can be a fantastic tool for your business, but it’s important that you put that tool to use.
With these keys in mind, we can’t wait to get you started on your virtual tour to see all the ways your business can benefit. Contact us today to schedule your tour and see the impact!